Brazilian Advertiser Achieves 100K Registrations & 10K+ Deposits

Objective: Scale registrations and first-time deposits (FTDs) for a Brazilian iGaming platform through PropellerAds.

Strategy: Ad formats: Popunder, Classic Push, In-Page Push; Traffic source: PropellerAds with CPA and CPL goals; KPI tracking with in-house conversion tracker.

Results:

• 100,000+ user registrations
• 10,000+ first-time depositors
• Effective CPA goal achievement, with smart CPM pricing model
• Campaign ongoing since March 2024 with positive ROI

Key Insights: Localizing content and creatives to fit regional tastes and behaviors was critical. Dynamic retargeting helped convert high-value users efficiently while budget optimizations ensured maximum returns on ad spend blockchain-ads​