Mobile Fullpage Interstitial Ads Campaign

Objective: Improve iGaming campaign conversions and reduce player acquisition costs.

Strategy: Experimentation with Mobile Fullpage Interstitial ads instead of standard Popunders. Advertiser used optimization algorithms to direct traffic to best-performing ad variants and automated bid management.

Results:

• $98K total ad spend
• 12,725 registrations during campaign period
• Average CTR: 2.4%
• Overall conversion rate: 0.13%
• Average CPA: $7.87 (half the target goal of $15)

Key Insights: Innovative ad formats with contextual timing on mobile devices significantly increased engagement and conversions. Automation tools optimized bidding and traffic distribution to maximize efficiency and reduce CPA exoclick​